Concept 63 # 3

If a TV network has just hired me to develop a 60 second promo for them about nature I would have a lot of animal clips in the promo. If you're making a promo for something you have to incorporate things that are relevant to what you want to advertise. I would show some short clips of climactic scenes in which animals are doing what they do best. I would have some soft music in the promo that gets more intense it progresses.